Most everything we do in business today is digital, from signing contracts to attending meetings. With most business being done online, you may question if business cards still matter. The truth is that business cards are one aspect of business that will not be fully replaced by digital marketing anytime soon.
Here are 4 reasons why the “old school” business card is still so important to your company:
1. Business cards make networking personal
Networking is all about making a genuine connection with another person. While virtual networking has been successful in expanding business people’s networking circles, it hasn’t surpassed the face-to-face networking method of creating business relationships. Sending your contact information online may be convenient, but it is very impersonal. Strong, lasting relationships are created by engaging in eye contact and actual conversation. Giving a business card, and the in-person encounter that comes with it, will create a significant memory.
2. Business cards remain the most effective direct marketing tool
While email marketing and paid media do a great job attracting leads, they aren’t as effective as an in-person meeting along with a business card exchange. Think about it- you’re far more likely to ignore an email that prompts you to contact a business than you are to ignore a person who just gave you their information. Plus, you can encounter a potential contact or lead at any time – happy hour, an airplane – being prepared with a business card at all times will ensure you never miss an opportunity to make a business connection. Unlike digital, business cards are never inaccessible because of internet outages.
3. Business cards put a face to your business
A business card will serve as the first impression of your brand. The goal should be to make a memorable first impression. A successful business card does more that just list your contact information, it creates a connection to your business. Plus, a business card can act as a great ice breaker, to lead into a conversation with a potential lead. Your unique business card will fuel your conversation even further.
4. Business cards show you’re prepared
Having unique and professional business cards will cue potential leads that you are part of a legitimate business and will do right by them. Think about this- if you met two new people and one was writing their contact information on a cocktail napkin while the other person simply pulled out their business card, who would you want to do business with? Showing you’re always prepared is an excellent indicator that you’re professional.
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